Supermarket terminal lets you choose your own music to shop to.
New Zealand supermarket Pak ‘N Save is installing the touch terminals at all of its 50 locations, allowing customers to que up music from the supermarkets own database to play while shopping. To avoid misuse of the system, once a song has been selected it can’t be replayed for a couple of hours.
Retailers have been accused by psychologists of pumping out high-tempo music to encourage impulse purchases.
But Jules Lloyd, brand director at Pak ‘n Save’s parent company Foodstuffs, said research showed customers were happier shopping when they were listening to their favourite music.
“And we are all about giving our customers the best experience whilst in store.”